Nike Tiempo 8 - Camo Launch Edition

Product Design
Material Innovation
Graphic Design

Project designed while at Nike in Global Football (Soccer). A big thanks to the incredible team I was fortunate to work with to make this happen.

Released in 2019.

The Tiempo 8 Camo was created as a "Player Familiarization" design. During player testing these shoes are generally 'blacked out' to hide the design forms of future upcoming products. Inspired by my background as a car designer, I decided to create a 'Camouflage' similar to the ones used to cover future car designs while testing on public roads. This technique is used to hide design lines, forms, themes and materials used.

The camouflage on this special Pre Launch Tiempo is designed by using a digitally distorted, repeated Tiempo.. These boots were worn in training by great players such as Virgil van Dijk, Sergio Ramos, Gerard Piqué and many more.

Read an Article about the launch:

http://live.prodirectsoccer.com/articles/boots/nike/tiempo/nike-tiempo-legend-8-dazzle-camo/

GOAL

create hype for Tiempo 8 pre-launch without marketing or brand budget, while keeping the design secret.

It all started with an idea. Pre launch, boots are usually given to pro player to test as blacked out boots, but those are rarely efficient in hiding design features.
The camo was born.

> Production Tiempo 8 +
Sergio Ramos wearing Camo Test Boots

VISUAL DIRECTION

Hiding design and tech features through camouflage for testing purposes

Modern Leather Craft / Stealth / Dazzle / Camo

FINAL DIRECTION

The final design comprises boots, boot bag, shoe box, and wrapping paper. Only 888 examples of this shoe were made.

Tiempo 8 Camo sold out in under 1 hour on all distributor platforms.

PRO TESTING

Final design, hidden in plain sight with professional players testing the new Tiempo 8.

These were tested 2 weeks before Tiempo 8 launch and started incredible buzz within the boot community, leading to the most successful Tiempo launch ever.
(number of boots sold in the first month)