Nike Tiempo 8 - Football Boots Innovation
Product Design
Material Innovation
Released Date: 2019
Premium leather has always been the signature feature of Nike’s iconic Tiempo franchise. For the Tiempo Legend 8, the timeless leather exterior is combined with a highly modernized interior to deliver a technical beast of a boot.
https://news.nike.com/news/tiempo-8
http://live.prodirectsoccer.com/articles/boots/nike/tiempo/nike-tiempo-legend-8/
Project designed while at Nike in Global Football (Soccer).
A big thanks to the incredible team I was fortunate to work with to make this happen.
BRIEF
Design the next generation Nike Tiempo Legend; football’s legendary ‘King of the pitch’.
The 8th generation of Nike’s premiere leather performance offering.
VISUAL DIRECTION
Softest material for the toughest players
Modern Leather Craft / Strong / Soft / Innovative
DESIGN DIRECTION
Softest material for the toughest players
Augmented Touch / Comforming Fit / Responsive Traction
DESIGN DIRECTION
Softest material for the toughest players
Picture Credits: Prodirect, SoccerBible, Nike Inc.